What Is The Standard Logo Design Price

Whether you run a startup or an established business, having a professional logo is beneficial on many levels. It boosts credibility, increases awareness, creates an emotional attachment(to your potential customers) – and ultimately, can retain customers. But how much should it cost?

While the range of logo design prices covers a broad spectrum, if you’re not in the creative design industry, it may be confusing and misleading to know the ballpark figure since the logo design price varies from a designer to an agency. We stood our ground by saying no to cheap logo design. Some may choose to charge extremely high prices while others may choose to charge rock-bottom prices just to get business. To avoid confusion, try to stay within your logo design price range and pay a price that makes you comfortable. In the end, the price should be fair and equal to the time spent on the task.

A reasonable logo design starts at $300

One should expect a simple logo design to cost approximately $300. A simple design is typically a logo with a well-defined company name and logo mark. Intricate patterns and complex lettering may increase the price of the logo. The finished design should be clear, unique and professional. The definition of simple is subjective from person to person, which is why it is important to find a designer or an agency who works with their customers throughout the design process. An experienced designer/agency will be able to produce great work if they have clear creative brief from their clients. It should include at least three concepts for this price and two rounds of changes if the customer should need them.

A more complex design will be $500-$600 price tag and up

A logo design with intricate patterns and fonts typically costs twice as much as a simple design. Expect to pay around $500 upwards for a design of this caliber. A reputable design agency will also include concepts for business cards, envelopes and letterheads as well.

And finally, consider the reputation of the designer or logo design agency. Look for guarantees, samples of previous work and positive reviews. Also, find someone who is willing to hear about your unique business — whether it’s via an initial phone conversation or by completing a helpful creative brief, you want to be sure your designer cares about what sets your business apart.


At FASTARTUP, we help businesses build their logo design with credibility and assist them in every step of the way to establish themselves as leaders in their respective industries.

Concepts in three business working days. Partner with an experienced agency today to develop a logo that tells your business story.