Why You Should Say “No” to Cheap Logo Design Services Forever!
What if i told you that getting a logo designed doesn’t need to be expensive?
Every element of your business should be of premium quality – yes, even your logo. We have seen businesses engage designers for cheap logo design that turn their prospects wary. From professional website design to an expertly crafted logo, you should spare no expense. You want to create a powerful and impactful brand experience for your customers.
Here are five reasons why you should invest in a good yet memorable logo:
01. Experienced Logo Designers Make Your Business Look Credible
It goes without saying, but your logo designer should be someone, or a team of people, with plenty of graphic design experience. If you’re unsure whether he has this, ask him what he has done in the past. Research him or his company for reviews. The best designers have been doing this for decades (in some cases, more than 30 years)!
Even a designer with a few years’ experience has learned more than one who charges cheap and churns out work on a daily basis. What you want is a designer with at least a handful of years under his belt.
02. Invest That Money (Not On The Cheap)
We have all heard it: Five dollars for a logo sounds nice, but this isn’t something you’re going to use only once. It’s your brand’s image, and it will be (ideally) forever. Just like an engagement ring, car or your house, you should invest some money on its design.
As a rule of thumb, you should spend at least $200 on your logo to get something of high quality. Since most good designers will spend a reasonable amount of time working on it, you want to pay them fair compensation.
Note: If they’re only charging a few dollars for designing, you can be pretty sure they’re not going to spend much time on it.
03. Look At Their Portfolio
A graphic designer’s portfolio should be something that can give you a rough gauge of his style – be it modern, clean lines and so on. If he’s not interested in showcasing his work, then that should be a red flag.
When you look at his portfolio, look into the businesses he has worked for, and see how those logos have impacted those brands. If you see a lot of positives, then you’re with the right person.
04. Logo Design Contests Are No-no’s
You need a logo, but your budget is stretched thin. So you’re thinking about holding a logo design contest. The idea is that people will create logos for your business and you’ll only pay for the one you like. This may seem smart, but it’s an easy way to get duped by cheap logo designers.
In these situations, these people will spend only 30 minutes to an hour on your logo. There’s rarely any research or brainstorming done in terms of your company and its needs. What you’re essentially paying for is the “vomited” design from a person who simply wants to get paid fast. You may end up with a logo that doesn’t have anything to do with your business, since there wasn’t enough time or experience put into it.
05. Never Ask For A Trial Logo
This is a bad trend in the creative design industry as it leads to bad business. In such a situation, a designer creates a finished work in the hopes of being paid but is never guaranteed compensation.
This may seem like a good deal because it’s low risk, but there are a number of potential negatives to this arrangement:
- High chance of plagiarised elements
- No research into your company or its values
- Limited revisions or none at all
- Low-quality designs
- Very little communication and brainstorming
- Lays the foundation for a negative relationship
The connection between client and designer is a relationship that needs to be nurtured and built on trust. If a designer can’t trust you to pay him, what’s to incentivise him to create something of high quality for your brand in the future?
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