How Email Design Services Can Help You Boost Sales Conversion
What’s an EDM? EDM or widely known as Electronic Direct Marketing, Email Direct Marketing or even Electronic Direct Mail – depending on how your business coin the term internally. Mоѕt еmаilѕ аrе ореnеd within the firѕt hоur оf their arrival. Effective email design services can hаvе tremendous impact and influence оn your conversions if uѕеd properly. Here are three quick tips to get you started!
01. Choose your email marketing platform
It is vitally important to choose an online email marketing solution to manage subscribers, send emails, and track results which offers integrations with other programs. Although there are vast and plenty, we’ve personally tested Aweber and MailChimp. We preferred the latter as it’s the easiest to use – this is OUR personal choice. Both solutions offered really simple campaign and list management, template designing a breeze, and handle all the technicalities of sending lots of emails without getting blacklisted for spamming.
Did you know that we provide custom email design services? Check us out and you won’t be disappointed.
02. Know your audience
Email marketing is all about reaching people. If you want to connect effectively with your readers, you have to communicate with them on their level. That’s why it’s a great idea to find out what their interests are.
Amazingly, Google Analytics can ease your pain.
Step 1: Click on “Audience” on the left-hand sidebar of GA.
Step 2: Select “Interests” from the dropdown menu that appears below.
Step 3: Click on “Overview.”
Always think about how you would talk to your recipients based on the Interests. Email newsletters should be friendly and casual and don’t forget to be you!
03. Your header banner
Catchy header banners communicate a lot in a small space and short time. And then followed by the main message body of most emails is plain ol’ text (as it should be). But this first image they see communicates a lot before they even start reading. Here’s what we did for Trifactor email design.
Whether you’re going for a corporate feel to fit strict branding guideline or something more creative, make sure your email newsletter doesn’t come across as merely an advertising tool for unrelated services to your readers. For example, if you’re in a weight lifting industry, it’s ok to send them supplement reviews and NOT how to get rich making money online schemes. So many brands try to squeeze every link from their site into the newsletter making it messy. Remember, keep your reader’s focus as tight and easy to their eyes as possible.
Hope you love our quick -fire tips to avoid simple mistakes often done by the beginners – and sometimes experienced businesses.