After dozens of logo design briefs for clients, we can finally present to you our very own logo design checklist. Your logo is the signature of your brand, and one of your business’ most valuable asset. It is the single element that will symbolise your brand more than anything else. A well-designed logo is one that reflects your business and communicates your message. It needs to be simple, unique, memorable, versatile, and able to work without colour.

10 Killer Logo Design Checklist

#1 What is it that you don’t like about your current logo?

#2 What is your core business?

#3 Who is your target market?

#4 Who are your main competitors?

#5 What makes you stand out from your competitors?

#6 What qualities do you want your company to project?

#7 What emotions do you want your new logo to have?

#8 Do you have a tag line for your logo?

#9 What mediums will your logo be used on? Print, web and/or videos?

#10 Are you partial to typographic logos (ESPN or FedEx), symbolic logos (Apple or Nike), or a combination of both (Adidas or Pepsi)?

We hope our checklist helps you in your logo design thought process. Please share your thoughts in the box below.